Generative engine optimization built on sound technical SEO

What our AI search optimization services cover

Our AI search optimization services rest on the same foundation as classic SEO. Google states that its AI features have no technical requirements beyond those of ordinary Search. A page that cannot be crawled and indexed appears in neither.

The work has three parts.

• Technical base: crawling, indexing, page speed, mobile rendering and internal links.
• Structured data: schema markup that tells machines what a page is about, such as an organisation, a product or an article.
• Content: each page answers a real question clearly, with the answer near the top.

It starts with a technical SEO audit

A technical SEO audit checks whether search engines and AI crawlers can reach your site, and what they see when they do. We look at what your robots file blocks, whether important pages are indexed, how fast pages load and whether the content sits in the HTML or only appears after scripts run.

You receive a list of findings ordered by effect, each with what is wrong, why it matters and how to fix it. A structural problem, such as thousands of near-duplicate pages, has to be solved before anything else.

Structured data and its limits

Structured data is code that states plainly what is on the page: who published it, what the product is, which question is answered. Google recommends the JSON-LD format for it.

Two limits apply. Markup must describe what a visitor can see on the page, and marking up content that is not there breaks Google’s guidelines. Correct markup makes a page eligible for rich results without guaranteeing them.

Content an answer engine can quote

This part often goes by the name answer engine optimization, or AEO. An assistant that cites a source needs a passage it can lift cleanly. A page that spends three paragraphs on introduction is harder to use than one that answers in its first two sentences.

So we restructure pages. Each page or section takes one question, with the direct answer first and the detail after. We also make sure your company name and what you do are stated the same way across the site.

What is known and what is not

This is a young field and its practices are still forming. Several answer engines, OpenAI and Anthropic among them, publish the names of their crawlers and how robots rules apply to them, so you can decide which may read your site. OpenAI uses one crawler for search and a separate one for model training, and each can be blocked on its own.

What is not documented is any formula for being cited. Answers vary between users and between runs, and the companies do not publish what earns a mention. Anyone selling guaranteed citations is guessing. We tell you which of our recommendations rest on evidence and which on reasonable judgement.

How we work and how we report

We listen first, then audit, then present the plan. Nothing changes on your site until you approve it. We apply the fixes ourselves or hand your developers a task list. Afterwards we measure with Search Console and your own analytics, and you see the same figures we do.