Technical SEO Audit: What It Checks and How to Get One

Video transcript

A technical SEO audit reviews what search engines and AI answer engines must read before ranking or citing a page.

A technical SEO audit checks crawling, rendering, indexing, speed and structured data. It also inspects robots.txt, XML sitemaps, canonical tags, redirect chains and status codes. It tests rendering because crawlers may not see JavaScript pages.

Redirect chains, orphan pages and soft 404s waste crawl budget. Canonical tags and hreflang can also point search engines to the wrong version.

On JavaScript sites, client-side rendering can hide content entirely. We test raw HTML, rendered DOM and whether titles, canonicals and internal links agree. Where they disagree, server-side rendering or pre-rendering is often recommended.

Ready-made crawlers cover most sites, while custom checkers handle special tests. A small site can be audited in days, a large store in weeks. Scope follows URL count, tech stack and how much fixing you want handled.

Fix crawling or indexing blockers first, then speed on your busiest templates. After that, improve structured data and internal links. AI answer engines depend on crawlable, well structured pages.

Details, tools, and timing are in the article.