AI Social Media Manager: What It Is and How to Commission One

Video transcript

An artificial intelligence social media manager plans, writes, schedules and replies using your brand material.

It works from your own brand data instead of fixed templates. It combines drafting, reading comments and deciding what to do. The judgement layer knows your tone and when to escalate.

Each day it proposes posts for your approval. It watches comments, mentions and messages through the day. It answers simple questions and routes tricky ones to people.

A subscription suits teams whose content and approval rules match the template. A custom build suits teams whose data and tone do not fit. Custom work can read order history and stock levels.

It learns from material you already have and a written rulebook. It lists words you never use and claims you must not make. A voice model that drifts is worse than no model at all.

Each channel, inbox and analytics source is separate work. Starting with one channel and one approval rule is faster. Expect the first weeks to be supervised before you widen the system.

The article has all the details.